GTM Leadership

Everycampaignisonecellinalargersystem.

I'm Sharun Shetty. For 10+ years I've built GTM functions from zero across four B2B startups — strategy, messaging, campaigns, and pipeline designed to interlock.

See the work
Get in touch
3
Startups scaled from zero
30%
Lift in sales lead funnel
35%
Conversion gain
500+
Community in 6 months
01Featured Work

Three startups, scaled from zero.

The function didn't exist before I built it. Here's what each build actually moved.

01
First Marketing Hire

EnCloudEn

Brand Principal → Head of Marketing · 2018–2022 · Acquired by Quantum, 2022

Joined as the company's first marketing hire with no function, no pipeline, no playbook. Built marketing from scratch across VDI, HCI, and Private Cloud lines and scaled it through to acquisition — then was retained to lead India marketing across three enterprise verticals post-deal.

$500K
Pipeline built from zero
30%
Growth in sales lead funnel
Biocon
Enterprise customer landed
02
Setup a Marketing Team

Corestrat

Head of Marketing & Sales · 2023–2024

Second startup built as the first dedicated marketing leader — strategy, budget, and multi-channel campaigns from the ground up. Narrowed the ICP and tightened messaging to land one of the largest accounts in the company's history, while making culture a deliberate part of the brand story.

35%
Lead-to-opportunity conversion lift
Culture
Promoted as core to the brand
Aditya Birla
Largest customer secured
03
GTM System, Built In-House

Aisepedia

Director of Marketing · 2024–Present

Set up the GTM system end to end and used it to launch a design partner program that shaped the product itself, then ran a beta program that filled fast and converted into the company's marquee customer.

17+
Design partners shaping the product
250+
Beta users in 2 months
Cisco
Converted from the beta program
02Career Path

Six roles, one throughline.

01

Director of Marketing

Aisepedia

2024 – Present

  • Zero to 500+ community members and 20+ active influencer partnerships within the first year.
  • Established Aisepedia as a product marketing environment via Product Marketing Alliance, PMM Camp, and AI for Product Marketing Summit.
02

Head of Marketing & Sales

Corestrat

2023 – 2024

  • Improved lead-to-opportunity conversion ~35% by narrowing ICP and tightening messaging.
  • Built marketing strategy, budget, and multi-channel campaigns as the first dedicated marketing leader.
03

Marketing Manager, EU & USA

Impelsys

2022 – 2023

  • Ran demand generation across EU and USA markets.
  • Built region-specific campaign programs establishing Impelsys's first structured marketing presence.
04

Brand Principal → Head of Marketing

EnCloudEn

2018 – 2022

  • Built the marketing function from scratch, grew sales lead funnel 30% as the first marketing hire.
  • Retained post-acquisition to lead India marketing across three enterprise verticals.
05

Communications Manager

Head Held High

2016 – 2017

  • Designed communication strategies for the Make India Capable program, reaching partners, fellows, and rural youth nationwide.
06

Senior Tax Analyst

Ernst & Young

2011 – 2016

  • Prepared and reviewed Partnership Federal and state tax returns across India, Argentina, and the USA teams.
03How I Work

One system, four interlocking parts.

Each pillar holds up the others — pull one out and the structure weakens. That's the honeycomb principle: individually simple, collectively load-bearing.

01

GTM Engine

Apollo, HubSpot, LinkedIn, Teams & Google Analytics unified into one operating system.

02

GTM Playbook

Frameworks for ICP, segmentation, positioning, messaging & execution.

The Core

Revenue Outcomes

Every pillar ties back to pipeline, not just activity.

03

Metrics-Driven

Outcome-based reporting: pipeline contribution, conversion, ROI.

04

Culture-Led Brand

Employee engagement that strengthens culture and the employer brand.

04Foundation

Education & toolkit.

Education

Bachelor of Commerce

St. Aloysius College, Mangalore

Leadership Award, 2010–11

Core toolkit
GTM SystemsIntegrated MarketingCommunity BuildingDigital AdsField MarketingPipeline StrategyHubSpotApollo